Fluvi Sales Page: Track Amazon Product-Level Profit With 50+ Data Sets
See sales, costs, profit, advertising, inventory and more for every product and marketplace in one place.
Keeping track of product performance on Amazon is hard work. Seller Central has the data, but most of it is spread across separate reports that are slow to generate and even slower to combine. Pulling them together to calculate profit and loss (P&L) for each product takes hours that would be better spent growing the business.
Fluvi's Sales page does that work for you. Fluvi pulls your data from Seller Central in near real time and brings 50+ data sets together in one dashboard, across all your marketplaces. You can see what each product actually earns after fees, ad spend and product costs, and make decisions based on real numbers instead of estimates.
What's on the Sales page
The Sales page has three main parts:
- Graph: plot and compare trends over time.
- Stat cards: get a quick snapshot of your key numbers.
- Table: see a detailed P&L for every product, with 50+ data sets.
Filters and page settings apply to all three, so you can look at one marketplace or any combination of them, and compare against the period you choose.
The sales graph
The graph lets you overlay 20+ data sets, such as revenue, profit, ad spend and sessions, to see how they move together. You can:
- Group data by day, week, month or quarter.
- Show the data as a line graph or a bar chart.
- Compare against a different date range, for example the same period last year.
Available data sets
| Category | Data sets |
|---|---|
| Sales | Revenue (exc. VAT), revenue (inc. VAT), units, orders, returns |
| Profit | Costs, profit |
| Lost revenue | Est. lost revenue (Buy Box %), est. lost revenue (stock constrained) |
| Advertising | Ad revenue, ad spend, ad clicks, ad impressions, ad orders, ad units, ACOS, TACOS (exc. VAT), TACOS (inc. VAT), ad conversion rate, ad click-through rate (CTR) |
| Traffic and conversion | Sessions, conversion rate (CR), Buy Box % |
Stat cards
Six stat cards show your most important numbers at a glance, each with comparison options. Choose which of the 20+ available data sets each card shows, from revenue and profit to ACOS and conversion rate.
Available data sets
| Category | Data sets |
|---|---|
| Sales | Revenue (exc. VAT), revenue (inc. VAT), VAT, units, orders, total order items, returns |
| Profit | Costs, profit, profit margin |
| Lost revenue | Est. lost revenue (Buy Box %), est. lost revenue (stock constrained) |
| Advertising | Ad revenue, ad spend, ad clicks, ad impressions, ad orders, ad units, ACOS, TACOS (exc. VAT), TACOS (inc. VAT), ad conversion rate, ad click-through rate (CTR) |
| Traffic and conversion | Sessions, Buy Box %, unit conversion rate, order conversion rate |
The sales table
The table is where you get product-level P&L. It can show 50+ data sets, from revenue and units sold to fulfillment fees, storage costs, COGS, returns and ROI.
- Group products by ASIN, SKU, parent ASIN, marketplace, region or your own custom groupings.
- Hide and reorder columns in the table settings to show only what matters to you.
- Save custom views to switch instantly between column setups, for example one view for P&L, one for advertising and one for inventory.
- Export to CSV to get every visible column and row in a file, ready for spreadsheets or client reports.
Available data sets
| Category | Data sets |
|---|---|
| Product details | Product image, product title, marketplace, ASIN, SKU, brand, currency, fulfilled by (FBA or FBM) |
| Revenue | Revenue (inc. VAT), revenue (exc. VAT), B2B revenue (exc. VAT), B2B VAT, average price, discount, discounts % of revenue |
| Units sold | Total, PPC, non-PPC, promo, non-promo, Subscribe & Save, B2B |
| Amazon fees and costs | Costs, fulfillment fee, fulfillment fee % of revenue, monthly storage, monthly storage % of revenue, long-term storage, refunds, refund commission, digital services fee, referral reimbursement |
| Cost of goods (COGS) | COGS total, COGS per unit, COGS % of revenue |
| Advertising | Ad spend, ad spend % of revenue, ACOS, TACOS (inc. VAT), TACOS (exc. VAT), ad conversion rate |
| Profitability | Profit, profit per unit, profit margin, ROI |
| Inventory and returns | FBA inventory, returns (total), returns (sellable), sellable returns value, return rate |
| Traffic and conversion | Sessions (total), sessions (mobile), sessions (desktop), Buy Box %, unit conversion rate, unit conversion rate (exc. Subscribe & Save), order conversion rate |
Filters and page settings
Use the marketplace filter to view each marketplace on its own or combine any number of them into one set of numbers.
In the page settings, you can choose:
- How comparisons are shown: previous value, percentage change or difference.
- What to compare against: previous period, previous year or a custom date range.
- Whether to include unrealized orders: orders that haven't shipped yet can be included in or left out of your sales numbers.
How to get the most out of the Sales page
- Find your least profitable products. Group the table by SKU and sort by profit margin or profit per unit. Products with high revenue and thin margins are often the biggest opportunity.
- Build a P&L view. Save a custom view with revenue, fulfillment fees, storage, COGS, ad spend and profit side by side, so you can see each product's full cost picture in one click.
- Compare marketplaces. Group by marketplace or region to see where each product sells best, and where fees or ad costs are eating into profit.
- Measure PPC and promotions. Compare PPC and non-PPC units, or promo and non-promo units, to see how much of your sales depend on ads and discounts.
- Put a number on stockouts. Plot est. lost revenue (stock constrained) in the graph to see what running out of stock is costing you, and use it to plan reorders.
- Track growth year over year. Set the comparison period to previous year to remove seasonal swings from your comparisons.
- Share results easily. Export the table to CSV for finance, your team or your clients.
Frequently asked questions
How does Fluvi calculate profit per product?
Fluvi combines your sales with Amazon fees, advertising costs, storage, refunds and your cost of goods (COGS) to calculate profit, profit margin and ROI for each product.
Can I see data from several Amazon marketplaces together?
Yes. Use the marketplace filter to combine any marketplaces into one view, or look at each one on its own.
How up to date is the data?
Fluvi pulls data from Seller Central in near real time, every 15 minutes, so the Sales page reflects your latest orders.
Are orders that haven't shipped yet included?
That's up to you. In the page settings, choose whether unrealized orders are included in your sales numbers.
Can I export the data?
Yes. The CSV export includes all data currently visible in the table.
Try the Fluvi Sales page for free
Stop piecing together Seller Central reports and see the real profit of every product in one dashboard. Start your free Fluvi trial and get your first product-level P&L in minutes.
Want a walkthrough first? We'd love to show you the Sales page or the full platform. Email [email protected] or book a demo call.
